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BRUSSELS (AP) — Concerned by the misuse of political advertising to undermine elections, the European Union on Thursday unveiled plans to help people better understand when they are seeing such ads online and who is responsible for them.

The proposals, aimed at ensuring fair and transparent polls or referendums, would also ban political targeting and “amplification techniques” used to reach a wider audience if they use sensitive personal data like ethnic origin, religious beliefs, or sexual orientation without a citizen’s permission.

“People must know why they are seeing an ad, who paid for it, how much, what micro-targeting criteria were used. New technologies should be tools for emancipation, not for manipulation,” said European Commission Vice-President Vera Jourova.

The commission, the EU’s executive branch, hopes that the 27 member countries and the European Parliament will have debated and endorsed the proposals in national law by 2023, in time for Europe-wide elections the following year.

Political parties, organizations and companies would face fines if they failed to comply.

Under the plan, political ads would have to be clearly labelled, and prominently display the name of the sponsor, with a transparency notice that explains how much the ad cost and where the funds to pay for it came from. The material would have to have a direct link to the vote or poll concerned.

Information must be available about the basis on which a person, or group of people, is being targeted by the advertisement, and what kind of amplification tools are being used to help the sponsor reach a wider audience. Ads would be banned if such criteria cannot be met.

The system would be policed by data protection authorities in each of the EU member countries. National authorities would be required to impose “effective, proportionate and dissuasive fines” when the rules are broken.

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Changing prisoner count could boost some Virginia cities political power

RICHMOND, Va. — Virginia’s cities could gain political power under a new state policy that changes how prisoners are counted for redistricting political boundaries.

The Richmond Times-Dispatch reports that the policy counts inmates at their last known address instead of the prison’s location.

The change could boost representation in cities such as Norfolk and Richmond. Declines are expected in the rural areas where many  prisons are located.

The state’s congressional and legislative districts are redrawn every 10 years based off of U.S. Census numbers.

Supporters of the new policy say counting inmates at their prison addresses diminishes the sway of communities where inmates are from. Opponents say the policy politically weakens rural areas as well as Republican voting strength in the state.

Copyright © 2021 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.

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