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Houston (CNN)Volunteers are converging on the George R. Brown Convention Center in Houston, overcoming supply chain challenges to serve tens of thousands of people who find themselves in need of a meal on Thanksgiving.

Organizers expect to serve between 25,000 and 30,000 families during Thursday's 43rd annual "Super Feast," they told CNN.
About 635,000 pounds of food is being cooked to be served as a hot meal. About 3,200 turkeys have been cooked for the feast, and another 15,000 are being distributed at a separate drive-up location outside the convention center. US Food Banks survive coronavirus demand to face new problems: supply chain disruption and rising food pricesIt's been a hard year for many here in this part of Texas, Stephanie Lewis, regional director of Super Feast organizer City Wide Club of America, told CNN. The Covid-19 pandemic is perhaps the chief culprit, having claimed countless lives and livelihoods, Lewis said. But the devastating arctic freeze that hit Texas earlier this year, along with soaring gas and food prices, has left families with impossible choices. "Some people have to make a decision whether to buy gas or buy food, or buy gas or pay the rent or utilities," Lewis said. "They're having to do a lot of work to make ends meet." These same challenges -- particularly supply chain issues and rising food prices -- have made Lewis' job as the event organizer more difficult than in years past. Read More"There are hundreds of commodities that are sitting in storage, waiting to be shipped," Lewis said. In prior years, Lewis explained, she simply purchased in bulk. But to overcome this year's challenges, Lewis started planning the event earlier and purchased smaller quantities of goods from a variety of vendors. The hardest items to get this year were the frozen turkeys and paper goods, organizers said."If we as an organization are suffering like that, the impact on the families is probably even greater," Lewis said.Curlie Jackson cuts yams for the Thanksgiving Super Feast.Hunger in TexasOne in seven Texans are food insecure, according to the Houston Food Bank, which defines food insecurity as a "lack (of) consistent access to enough nutritious food to fuel a regularly healthy lifestyle." In southeast Texas, this translates to about 1 million people, per the Food Bank. That's a problem that's only been exacerbated by the Covid-19 pandemic -- not just in Texas -- but across the country, as the coronavirus has contributed to a supply chain crunch that's left some Americans without enough to eat. CNN reported last month that shortages of labor and truckers are making it harder and more expensive to package food products and transport them where they need to go. And a survey by the American Farm Bureau Federation found Thanksgiving dinner will cost Americans 14% more this year due to increased pricing and economic disruptions. City Wide Club prepares turkey meals for tens of thousands of people on Thanksgiving through their Super Feast event in Houston, according to organizers.In response, local food banks and events like Super Feast are doing their best to pick up the slack, despite their own challenges. One such challenge is growing demand: Before the pandemic, the Houston Food Bank distributed about 500,000 pounds of food per day, according to the food bank. During the pandemic, the food bank distributed between 800,000 and 1 million pounds of food per day. It appears, however, that demand has dropped from its peak: Last month, the food bank distributed on average almost 688,000 pounds or products per day -- a 126% increase compared to October 2019, per the Houston Food Bank. The Americans who are getting the worst of the surge in inflationBack at the George R. Brown Convention Center, City Wide Club of America organizers told CNN they're dealing with a shortage of volunteers in addition to supply chain problems: They usually have between 6,000 and 8,000 volunteers, but this year they have about 3,500 -- a decrease they believe is due to fears about volunteering during the pandemic.That didn't stop Makeba Dorsey and her two sons, John and Donovan, ages 7 and 17, who volunteered Wednesday, helping to sort nonperishable donations with dozens of volunteers.Dorsey is battling cancer, she said, and she hopes volunteering teaches her sons to be grateful for what they have and the importance of giving back. "I'm just thankful to be alive today and be able to come out and help," Dorsey said.'Love in action'As Lewis stepped into the industrial kitchen inside the convention center Wednesday, the area buzzed with sounds of pans being shuffled and knives hitting cutting boards. Some volunteers were marinating the turkeys for the Thanksgiving meal and then tossing them into boiling water. "I love volunteering," said Linda Jones as she grabbed spices from a makeshift pantry on a table that had condiments and canned vegetables stacked up high. She was there volunteering with a group from City Cathedral Church, she said.Other volunteers were cutting yams by hand, the chopping sounds bouncing off the walls. Volunteers like Curlie Jackson were also placing the sliced delicacies into bins for the chef.As she sliced yams, Jackson said she enjoyed volunteering because she liked meeting new people and giving back. A few counters down, Robert Goins was shuffling pans of fresh cornbread from a cooling station to a counter.Robert Goins has been volunteering with City Wide Club's Thanksgiving Super Feast for 26 years."It's a great opportunity to help give back," said Goins.This is Goins' 26th year volunteering for the event, he said. And while wearing a mask and social distancing while volunteering is different, the spirit of Thanksgiving, he said, is the same.Leroy Woodard, a founding member of "Super Feast," told CNN the event began decades ago in his grandmother's kitchen. After decades, he's still volunteering today because this is "love in action." As to why Lewis continues organizing this event after more than four decades, she said she likes to give back and give hope. "I have lived a very blessed life and I always want to show people that there's help and hope on the other side of the tunnel," Lewis said. "If you just go through the challenge, you'll get through the challenge."And when the Thanksgiving Super Feast is over Thursday, Lewis says her work is only beginning: "On Christmas Eve we will also provide toys and gifts for the children, to brighten their day," she said.

News Source: CNN

Tags: thanksgiving tens of thousands of people through the challenge the convention center for the thanksgiving during the pandemic volunteering according volunteers were on thanksgiving the food bank volunteers the george r told cnn giving back

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The NFL had its highest Thanksgiving ratings since 1998

Sean McKeon #84 of the Dallas Cowboys beats Brandon Facyson #35 of the Las Vegas Raiders after making a reception to score his sides first touchdown during the first quarter of the NFL game between Las Vegas Raiders and Dallas Cowboys at AT&T Stadium on November 25, 2021 in Arlington, Texas.Richard Rodriguez | Getty Images

America loves football on Thanksgiving, and the National Football League remains the beneficiary.

The NFL said its Thanksgiving games had the most viewers since 1998, highlighted by the Dallas Cowboys playing the Las Vegas Raiders.

CBS aired the late-afternoon game that featured the Cowboys falling to the Raiders in overtime, 36-33. The NFL said the contest averaged 38.3 million viewers across TV and streaming.

It was the most-watched NFL regular-season game since December 1990, when the New York Giants played the San Francisco 49ers. That game featured star quarterbacks Phil Simms and Joe Montana and averaged 41.5 million viewers.

Fox Sports aired the early Thanksgiving Day game that saw the Chicago Bears beat the Detroit Lions, 16-14. The contest averaged 26.7 million viewers. And NBC, which shares a parent company with CNBC, aired the evening game between the Buffalo Bills and New Orleans, which averaged 19.9 million viewers.

Overall, the NFL's three Thanksgiving Day games averaged 29.7 million viewers on CBS, Fox, and NBCUniversal. The NFL noted the trio of games were the most watched since the 1998 season, and viewers consumed a record-high 17.1 billion live minutes of the 2021 Thanksgiving Day games.

The 2021 viewership average is also up 9% from last year's Thanksgiving games, which averaged 27.1 million viewers between two contests. The third scheduled game between the Baltimore Ravens and Pittsburgh Steelers was postponed last year due to Covid.

The 2019 Thanksgiving Day games averaged 27.4 million viewers.

The NFL said 2021 games were averaging 16.4 million viewers across TV and streaming platforms through Week 10.

The Cowboys have now been featured in four of the league's top most-watched games. They include the season-opener against the Tampa Bay Buccaneers, which averaged 24.8 million viewers; the team's Week 2 win over the Los Angeles Chargers, averaging 24.3 million viewers; and the Week 6 win over the New England Patriots, which attracted an average of 23.2 million viewers.

Disclosure: NBC and CNBC are both owned by NBCUniversal.

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